The first edition of the festival took place between 30 July and 2 August 2015, the year in which Cluj-Napoca was designated as the European Capital of Youth. Over the four days of the festival, over 60,000 people per day participated. In 2015, Untold drew attention through a campaign to promote the event called “Pay with Blood,” in which blood donors received free tickets at the festival. Thus, in July 2015, those who donated blood to the mobile caravan in Herastrau Bucharest Park or the Sangvine Transfusion Center in Cluj-Napoca received tickets at the festival. The initiative was remarked internationally because the association between Transylvania, Vlad Tepes, vampires and blood donation was a brilliant marketing decision.
The second edition of the Untold Festival will take place on August 4-7, 2016, in Cluj Napoca, and more than 150 renowned artists from the international music charts will climb the stage. After a first successful edition, Untold wishes to bring the artists demanded by the audience, according to a top score made by fans during the pre-record. Faithless, Parov Stelar, Scooter, Chase & Status Dj, Sasha, Clean Bandit, James Arthur, RudimentalDj, Lost Frequencies, Dub Fx, Kwabs, Netsky Dj, PendulumDj, Dannic, Dubfire, Sharam, Nahko, Route 94, Jamie Jones, The Asteroids Galaxy Tour, Ella Eyre, Y Akoto, Jeru The Damaja and Mazde are just a few of the artists confirmed by the organizers. The musicians who will create a unique atmosphere and will make fans this summer to vibrate at the Untold Festival. Along with these, the most anticipated musical experience of the year in Romania has so far confirmed four heavyweight names of electro-dance style: Afrojack, Armin van Buuren, Hardwell and Tiesto.
Organizers Untold said that the third edition of the festival was attended by over 330,000 people in the country and abroad in the four days of fun. In a publication of the National Institute of Statistics, the population of Cluj-Napoca on January 1, 2016 was 321,687 inhabitants. More than 330,000 people in the country and abroad participated in the third edition of the Untold Festival. The figure exceeds the population of Cluj-Napoca, which on January 1, 2016, according to a National Institute of Statistics publication, was 321,687 inhabitants. According to the organizers, Untold 2017 had incredible moments that both audiences and artists lived at maximum intensity. Many of the invited artists, including Armin van Buuren, praised the festival and said they wanted to come back next year.
Although there are eight months until the fourth edition of the Untold Festival, 28,000 subscriptions have already been sold. For the second round of sale that took place on Tuesday, November 28, the organizers announced that only 5,000 subscriptions will be available, but due to the high interest of the fans, Untold representatives have decided to supplement their number. More than 13,000 subscriptions were bought in the second sale stage at the price of 89 € plus taxes. In the first sale stage, 15,000 subscriptions have been exhausted. So up to this point, 28,000 subscriptions have reached the hottest Untold fans. Full-priced subscriptions of 145 € plus taxes will only be available from February 2018. Fans who buy subscriptions to the festival can also consult the accommodation options available from January 2018. The fourth edition of the Untold Festival will be held from August 2-5, 2018, in Cluj-Napoca. In 2017, on the main stage Untold climbed the best DJs to the world: Afrojack, Armin van Buuren, Axwell & Ingrosso, Dimitri Vegas & Like Mike, Hardwell, Martin Garrix or Steve Aoki. 330,000 people attended the festival.
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